Written by Alastair Owen
May 16, 2016

Come on a tour of the Flower Market like never before. In our new video, let our wonderful customers and wholesalers take you round and show you why we're the market behind every great florist.

The video, directed by Duncan McCabe of McQueens and introduced by Rona Wheeldon of Flowerona.com, features some of the UK's most influential florists, sharing why they choose to buy here, hand-picking the most perfect flowers every day.

A whole new way to see the Flower Market

Ever wanted to come but weren't sure where to start? This video is your perfect guide to the Flower Market and our passionate, friendly and knowledgeable wholesalers who will welcome you into the Flower Market family, with a smile - even at four o'clock in the morning.

If you're a florist, come and see the Flower Market in real life (we couldn't recommend it more). Book a free introductory tour and we'll take you round and match you with your perfect wholesalers.

'Behind every great florist' campaign - #BehindEveryGreatFlorist

This video marks the start of a wider campaign for us, entitled 'Behind every great florist', ahead of our RHS Chelsea Flower Show debut, under the same theme. The aim of the campaign, which will be played out over social media ahead of and throughout Chelsea, is to highlight the deep-seated bond between the Flower Market and our customers, London's independent florists.

Join in the conversation by using the hashtag #BehindEveryGreatFlorist

Twitter: @MarketFlowers Instagram: @MarketFlowers Facebook: New Covent Garden Market