Welcome to the second film in our new series, Stories from the market. This one's all about John Hardcastle. Watch John as he talks about what it takes to run one of the most successful wholesale flower businesses in London. He's worked at Bloomfield for more than a decade, and on the Flower Market since he was a young boy. This is a man who knows more than a thing or two about flowers.
Stories from the market brings to life the energy, movement, character and distinct spirit of the New Covent Garden Market community.
Over the coming months, we'll be creating a collection of short films about the market, watching it evolve and capturing people's stories along the way.
From wholesalers, distributors and customers, to everyone else who contributes to its diverse fabric - everyone here has a story. We want to share and celebrate these with you.