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Stories from the market - John Hardcastle

Written by Charlotte Cowling
October 12, 2017

Watch John as he talks about what it takes to run one of the most successful wholesale flower businesses in London.


Welcome to the second film in our new series, Stories from the market. This one's all about John Hardcastle. Watch John as he talks about what it takes to run one of the most successful wholesale flower businesses in London. He's worked at Bloomfield for more than a decade, and on the Flower Market since he was a young boy. This is a man who knows more than a thing or two about flowers.

Stories from the market brings to life the energy, movement, character and distinct spirit of the New Covent Garden Market community. 

Over the coming months, we'll be creating a collection of short films about the market, watching it evolve and capturing people's stories along the way.

From wholesalers, distributors and customers, to everyone else who contributes to its diverse fabric - everyone here has a story. We want to share and celebrate these with you.  

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Come and see our window in the Nine Elms Advent Calendar

​We are delighted to be hosting A FOREST FOR PEACE IN THE CITY as Window 7 of the @nineelmsartstministry Nine Elms Advent Calendar. You can see it at Merchant’s Way, New Covent Garden Market - on the new walkway between Embassy Gardens and the Nine Elms Tube Station (through Arch 42).

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