From the Polemoniaceae family, the word phlox is derived from the Greek word meaning ‘flame’. Phlox paniculata is the most common cut flower variety and it gets its name from its dense formation of flowers in panicles (loose branching clusters of flowers).
Available in white, pink, lilac and purple, some varieties are bi-coloured with darker centres, which are also sometimes referred to as eyes. For example, pastel pink petals with deep pink centres. This fragrant bloom is generally available all year round and can be bought in bunches of 10 or 50 stems.
Sweet Summer Dream
As an accent flower, phlox is a wonderful addition to all sorts of floral designs, from hand-tied bouquets and tablecentres to vase arrangements and bridal bouquets.
(Source: Paul Thomas Flowers)
(Source: Hayford & Rhodes)
(Source: The Flower Bird)
(Source: Blue Sky Flowers)
(Source: By Appointment Only Design)
(Source: Veevers Carter)
(Source: Bloomsbury Flowers)
(Source: Petal to the Metal)
(Source: Rob van Helden Floral Design)
(Source: Rebel Rebel)
We'd love to see photos of arrangements that you've made using phlox from New Covent Garden Flower Market. Simply send an email to firstname.lastname@example.org, stating your company name and website address. Or if you prefer, you could post your photo on Instagram or Twitter and tag us with @MarketFlowers. We'll then upload your photos into this section.
I hope you've enjoyed reading this month's Product Profile Report. Please do ask away below if you have any questions or would like to make any general comments. As always, we'd love to hear from you…
P.S. If you'd like to take part in British Flowers Week, our latest blog post gives lots of advice - 9 ways to rock British Flowers Week.