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HRH The Duchess of Cornwall launches British Flowers Week

Written by Garin Auld
June 11, 2021

The annual British Flowers Week returns between Monday 14 and Sunday 20 June, uniting the floral industry with a love for British flowers, foliage and plants.

HRH The Duchess of Cornwall officially launched British Flowers Week at The Garden Museum on Thursday 10 June, as a host of amazing florists transformed the venue on London's South Bank into an immersive floral wonderland filled with the scents and colours of beautiful British-grown blooms.

As well as supporting British Flowers Week, The Duchess is also the patron of the Floral Angels charity, based at New Covent Garden Flower Market, who recycle flowers used at weddings and events into smaller bouquets to send out to community organisations, such as care homes and hospices.

Hazel Gardiner With Hrh At The Garden Museum

Above: Florist Hazel Gardiner speaks with HRH The Duchess of Cornwall. Hazel is exhibiting at The Garden Museum as part of British Flowers Week.

Founded and spearheaded by New Covent Garden Flower Market, this year’s British Flowers Week campaign marks a return to live events after last year's lockdown saw all events held online.

Five of Britain’s top florists have transformed the Garden Museum’s historic Grade 2 listed building with their floral sculptures, made using environmentally friendly methods. Cyrill Tronchet, Hazel Gardiner, JamJar Flowers, Simon Lycett and Tattie Rose have taken inspiration from the exhibition’s ‘healing’ theme to wow visitors with the scents and colours of British blooms.

Simon Lycett With His Display

Above: Florist Simon Lycett is exhibiting at The Garden Museum as part of British Flowers Week.

A number of prominent UK florists will also host a series of virtual workshops, garden tours and talks throughout the week, via the British Flowers Week website (www.britishflowersweek.com). Tune in to learn the latest tips, tricks and trends for displaying flowers at home. Whether it’s creating a dazzling bouquet, a table centrepiece or tips for drying flowers at home, the tutorials will demonstrate the variety and versatility of British cut flowers. Furthermore, sit back and relax as florists and growers give tours around their own private gardens, providing a moment of escapism for gardening enthusiasts.

Overview From The Garden Museum

Above: An overview of some of the wonderful floral creations on display at The Garden Museum as part of British Flowers Week.

How to get involved

Create a British Flowers Week window with your own British flowers, foliage or plants, whether they’re from the garden, a local grower, florist or wholesaler, now is the time to get creative. Take it a step further with New Covent Garden Market’s downloadable toolkit which includes cut-out materials, posters and tips to get the most out of the week. Better still, those with children can use half term week to get prepared early and start the summer term with a window that’ll brighten up the first day back.

Take a picture of your British Flowers Week window and share it on social media using #BritishFlowersWeek and tag @MarketFlowers to show support for British businesses. Displaying a bouquet is the perfect way to spread a little joy after a gloomy year and encourage others to decorate their windows. New Covent Garden Market will be reposting the best displays throughout the week, so it’s worth keeping an eye out to catch all the beautiful windows from across the country.

Immerse yourself in a floral wonderland at the Garden Museum’s annual British Flowers Week exhibition between 10th and 15th June. The theme for this year’s exhibition is ‘Healing’, and the florists have created original large-scale site-specific floral sculptures in response to this theme, inside the Garden Museum’s historic Grade 2* listed building.

The Garden Museum's exhibition is on now until Tuesday 15 June. You can book tickets by visiting The Garden Museum's website here. To find out more about British Flowers Week, visit the dedicated website here.

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