Flowers

February's Flower Market Report

Written by Rona Wheeldon
February 08, 2016

With Valentine's Day rapidly approaching, red roses are the hot topic of the month. Which varieties will you be buying? Perhaps Freedom, as pictured below, will be your main bloom of choice?

And what will you be offering to those who are looking to break with tradition, when it comes to buying a bouquet for their loved one? At New Covent Garden Flower Market, you'll find virtually every flower that your customer's heart could ever desire...

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 1

And what will you be offering to those who are looking to break with tradition, when it comes to buying a bouquet for their loved one? At New Covent Garden Flower Market, you'll find virtually every flower that your customer's heart could ever desire...

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 2

And they also have pretty Erlicheer narcissi from the Scilly Isles, with their multiple florets on each flower head. They almost look like miniature cream roses!

World Flowers

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 3

Back to red roses... and Kenny at S Robert Allen says that Red Naomi (pictured below) are the most popular variety they sell for Valentine's Day. They seem to have taken over from Grand Prix, due to their larger flower head. And Freedom is also very much in demand.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 4
New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 5

For customers looking for a darker red, almost burgundy coloured rose, you'll find Black Baccara.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 6

Perhaps you may also like to consider this variety of red rose called Myrna+, which is available at Alagar?

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 7

It's best to order your roses in advance to ensure that you get everything you need. Generally, you'll find Freedom available in 40-80cm stem lengths, Red Naomi in 50-80cm and Grand Prix in 60-90cm.

By the way, do check out last year's Valentine's Product Profile Report on Red Roses if you'd like to read about more varieties available at the Market.

Now... for those customers who are looking to break with tradition, what could be more apt than these 'Endless Love' tulips at S Robert Allen?

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 8

Or with blush pink being such a popular colour, how about these Weber parrot tulips at DG Wholesale Flowers?

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 9

For something with a more coral pink hue, these anemones would be perfect.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 10

Or how about these vibrant cerise Cloni ranunculus?

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 11

For ranunculus with incredibly frilly petals, do check out these Pon-Pon Ranunculus 'Aurora' at Dennis Edwards Flowers. There are also standard ranunculus available from lots of traders in colours ranging from red, pink and white to yellow and orange.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 12

If sweet peas (Lathyrus odoratus) are a favourite with your customers, then Bloomfield have this wonderful hot pink variety.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 13

Spring is definitely starting to subtly appear at the Market with bunches of peach blossom making a very welcome reappearance...

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 14

...and Muscari 'Carola' (grape hyacinths) can be found at Dennis Edwards Flowers.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 15

Just how lovely is it to see that forget-me-nots (Myosotis alpestris Atlantis) are back?

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 16

And staying with blue tones are these Scilla peruviana...

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 17

Have you see these breath-taking mini bunches of Italian violets at Bloomfield?

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 18

There are also lots of different types of Sweet William (Dianthus barbatus) to be found at the Market this month, including this burgundy variety which David at DG Wholesale Flowers said his supplier refers to as black.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 19

Other flowers in a similar colourway are hellebores at Zest Flowers...

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 20

...where they also have these really unusual sweet pea seed heads. Have you seen them before? They'd certainly add an extra special touch to a design.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 21

And, oh my... what's really becoming the 'Fleur du Jour' ...the Icelandic poppy (Papaver nudicaule), can be found at several wholesalers.

They're such an incredible flower with their quirky stems and delicate, tissue-like petals. Did you know, when feasible, that growers advise you not to cut the end of the stem as they've been specially treated to allow plenty of water absorption?

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 22

British Plants

Trays upon trays of Narcissus 'Tête à Tête' can be found at L Mills...

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 23

...together with Helleborus HGC 'Joker'.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 24

World Plants

And what could herald the start of spring more than these primroses (Primula vulgaris) at Evergreen Exterior Services...

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 25

...where they also have this stunningly scented jasmine.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 26

There's an abundance of azaleas in several different colours at Arnott & Mason.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 27

And have you ever seen these plants before? They're called Corokia cotoneaster and you'll find them at Quality Plants. Their common name is wire-netting bush and you can totally see why! They have amazing metallic, twisting and sculptural stems.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 28

How cute are these mini cactus plants at Arnott & Mason?

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 29

British Foliage

Outside on Foliage Row, signs of spring are also starting to slowly appear with prunus blossom aplenty!

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 30

There are Magnolia grandiflora buds at Porters Foliage and some of it is even in bloom.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 31

Plus there's hornbeam with leaf buds at GB Foliage...

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 32

...and you'll also find wild cut camellia.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 33

Sundries

New products for 2016 have started to come in at many of the sundries wholesalers, with more due to arrive over the coming weeks.

At C.Best, these gold mirrored stripe cubes in two different sizes have just come in. And they're also available in copper.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 34

Plus these grey glass vases would be perfect for tall designs to make a real statement.

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 35

Over at The Flower Store (part of Bloomfield), Kim has recently had a delivery of bang on-trend terrariums... the first I've seen at the Market!

New Covent Garden Flower Market February 2016 Market Report Flowerona Hr 36

So, I hope you've enjoyed reading this month's report and it's given you lots of inspiration! As always, we'd love to hear from you if you have any comments or questions. Simply fill in the boxes below.

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