Add impact to your floral designs with this year's selected vibrant shade of coral!
Background
Since 2000, the Pantone Color Institute, a consulting service which forecasts global colour trends, has declared a particular colour 'Color of the Year'. And it's said to connect with the zeitgeist.
This year, living coral is their favoured hue. And here's the Institute's reason for their choice: 'In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression.' If you'd like to read more about their decision surrounding this year's colour, simply pop over to the Pantone Color Institute website.
This bright coral shade, which is described as 'buoyant, vibrant and effervescent' is referred to as a shade of orange with golden undertones.
As soon as the announcement was made back in December, media interest ensued with articles in newspapers and magazines including The New York Times, Harper's Bazaar, The Guardian and Elle Decor.
Fashion, interiors, beauty and art have all been inspired by this evocative colour. Check out these articles for examples: Elle, The Evening Standard, The Metro and Saatchi Art website.
Each year, Pantone's colour choice tends to have a trickle-down effect on the dress colours and decor choices of weddings in the following seasons. Just check out the #livingcoralwedding hashtag on Instagram for examples.
And the influence can also be felt in the floristry industry. Thankfully, there are lots of flowers in this vivid shade available at the Flower Market at New Covent Garden Market, including Coral Sunset peonies pictured above. To follow is an overview of just some of the other coral blooms currently at the market...
Types
Vuvuzela Roses
Miss Piggy Roses
Kensington Gardens Roses
Lady Margaret Rose
British Coral Roses
Coral Sweet Peas
Alstroemeria Estee
Coco Casino Hypericum
Celosia cristata Haute Couture
Anthurium Sante Royal
Antirrhinum Potomac Orange
Germini Spider Lady Cracker
Coral Freesias
This is just a snapshot of some of the coral flowers you can currently expect to find at the Flower Market. Don't also forget Rilona Amaryllis, Chaenomeles japonica, Aazur Salmon Ranunculus, Menton Tulips, Zenna M Gerberas, Grand Salmon Spray Chrysanthemums, Sebastian Dahlias and Auckland Calla Lilies!
Design Inspiration
Creating designs purely featuring coral blooms will give maximum impact. But you could also combine flowers in this hue with pink, yellow, plum or blue blooms for a harmonious look.
Here are some examples of beautiful floral designs featuring coral flowers...
Bouquet by Urban Flower Co
Vase Design by InWater Flowers
Floral Design by the McQueens Flower School Students
Bouquet Design by Rebel Rebel
Installation by Larry Walshe
Design by Harriet Parry
Mantelpiece Design by Paul Thomas
Bouquet by Pulbrook & Gould
Vase Design by NB Flowers
Urn Design by SuperNature Flowers
We'd love to see photos of arrangements that you've made using coral flowers from the Flower Market. Just send an email to hello@cgma.co.uk, stating your company name and website address. Or if you prefer, you could post your photo on Instagram or Twitter and tag us with @MarketFlowers. We'll then upload your photos into this section.
And please do ask away below if you have any questions or would like to make any general comments. As always, we'd love to hear from you...
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