Flowers

A florist's guide to ultra violet - Pantone Color of the Year 2018

Written by Rona Wheeldon
July 17, 2018

Add impact to your floral designs with this year's selected dramatic shade of purple!

Pantone Color Of The Year 2018 Ultra Violet 18 3838 V2 2800

Background

Since 2000, the Pantone Color Institute, a consulting service which forecasts global colour trends, has declared a particular colour 'Color of the Year'. And it's said to connect with the zeitgeist.

This year, ultra violet is their favoured hue and they feel it 'communicates originality, ingenuity and visionary thinking that points us toward the future'. If you'd like to read more about their decision surrounding this year's colour, simply pop over to the Pantone Color Institute website

As soon as the announcement was made back in January, media interest ensued with articles in newspapers and magazines including The New York TimesThe Guardian and Elle Decor.

Fashion, interiors and art have been inspired by this evocative colour. During Milan Fashion Week, Gucci's Spring/Summer 2018 collection was not only presented under an ultra violet strobe light, but a number of the designs were head-to-toe ultra violet too, from a jumpsuit and shimmering gown to velvet trousers. 

Interiors-wise, paint manufacturer Valspar launched an ultra violet paint. And Pantone has partnered with Saatchi Art, the world’s leading online gallery for emerging art, to create a limited-edition collection of official Pantone Color of the Year 2018 prints.

Each year, Pantone's colour choice tends to have a trickle-down effect on the dress colours and decor choices of weddings in the following seasons. And the influence can also be felt in the floristry industry. 

Thankfully, there are lots of flowers in this vibrant shade available at the Flower Market at New Covent Garden Market. And here's an overview of just some of the ultra violet blooms currently in season...

Types

British Flowers

Verbena bonariensis

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona British Verbena Bonariensis At Zest Flowers

Echium 'Blue Bedder' 

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona British Echium Blue Bedder At Zest Flowers

Ageratum 

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona British Ageratum At Zest Flowers

Cornflowers

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona British Blue Cornflowers At Pratley

Lavender

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona British Lavender At Pratley

World Flowers

Artichokes

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Cynara Scolymus Globe Artichokes At Zest Flowers

Limonium 'Crystal Dark Blue'

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Limonium Crystal Dark Blue At Floral Garden Group A Goodchild Ltd

Hydrangea 'Glowing Alps' (Purple)

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Hydrangea Glowing Alps Purple At D G Wholesale Flowers

Sweet peas

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Purple Sweet Peas At Zest Flowers

Larkspur

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Larkspur At Dennis Edwards Flowers

Delphinium 'Delphi’s Jewel' 

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Delphinium Delphi’S Jewel At Dennis Edwards Flowers

Iris

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Irises At R French Sons

Mentha 'Purple Sensation'

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Mentha Purple Sensation At Zest Flowers

Aconitum 

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Aconitum At Zest Flowers

Eustoma russellianum 'Rosita Blue' 

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Eustoma Russellianum Rosita Blue At R French Sons

Freesia 'Delta River'

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Freesia Delta River At R French Sons

Phlox paniculata 'Blue Paradise'

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Phlox Paniculata Blue Paradise At R French Sons

Campanula medium 'Champion Blue'

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Campanula Medium Champion Blue At Zest Flowers

Veronica 'Pacific Ocean'

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Veronica Pacific Ocean At Bloomfield

Clematis 'Blue Pirouette'

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Clematis Blue Pirouette At J H Hart Flowers

Vanda Kanchana 'Magic Blue' Orchid

New Covent Garden Flower Market July 2018 A Florists Guide To Ultra Violet Pantone Colour Of The Year 2018 Rona Wheeldon Flowerona Vanda Kanchana Magic Blue Orchid At Zest Flowers

Brodiaea ‘Babylon Pink’

New Covent Garden Flower Market July 2018 Market Report Flowerona Brodiaea ‘ Babylon Pink’ Also Known As Triteleia At D G Wholesale Flowers

Design Inspiration

Create designs purely featuring ultra violet blooms and you'll find that this bold shade of purple makes a real statement on its own. Or use a range of different shades of purple for a serene palette. Combine it with its complementary colour, yellow, for a clash. Or pair it with pink, the colour it sits next to on the colour wheel, for a harmonious look. 

Here are some examples of beautiful floral designs created this year featuring ultra violet flowers... 

(Source: McQueens)

(Source: Wildabout)

(Source: Zita Elze)

(Source: That Flower Shop)

(Source: Veevers Carter)

(Source: Paul Thomas)

(Source: Pulbrook & Gould)

(Source: Larry Walshe)

(Source: All for Love)

And let's not forget this incredible dress created by Zita Elze for British Flowers Week 2015!

(Source: British Flowers Week website)

If you'd like some more inspiration for which colours work well with ultra violet, simply head to the Pantone website and scroll down to the 'How to Use the Pantone Color of the Year 2018' section. 

Your Photos

(Source: Lush Petals)

(Source: Knot Just Blooms)

(Source: Magnolia the Florist

We'd love to see photos of arrangements that you've made using ultra violet blooms from the Flower Market. Just send an email to hello@cgma.co.uk, stating your company name and website address. Or if you prefer, you could post your photo on Instagram or Twitter and tag us with @MarketFlowers. We'll then upload your photos into this section. 

And please do ask away below if you have any questions or would like to make any general comments. As always, we'd love to hear from you...

P.S. Doesn't the colour remind you a little of Cadbury's purple, a shade requested by many a bride in the past? 

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