Fruit and Veg

Day 8: British Food Fortnight - Collaboration with Covent Garden, Westminster!

Written by NCGM
September 26, 2020

New Covent Garden Market and Covent Garden, Westminster collaborate to create the ultimate British Eaton Mess Dessert!

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(Image: Eaton Mess Sundae at Gentlemen Baristas, Covent Garden).

To celebrate British Food Fortnight, New Covent Garden Market and Covent Garden, Westminster have joined together for the first time since the capital’s iconic fruit, vegetable and flower market at Covent Garden moved to its new location in Nine Elms Battersea, becoming New Covent Garden Market.

With over 800 years of heritage positioned in Covent Garden and the last 40 years in our Nine Elms Battersea location, we remain London’s largest, premium fresh produce and flower market.

Working with James Street’s The Gentlemen Baristas, Covent Garden and New Covent Garden Market have created a one off Special Eton Mess Sundae using British grown strawberries from Lower Reule Farm, supplied by West Green Foods.

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(Image: Amin Rachidi, Westgreen Foods and Charles Kidson, Reule's Number 1 Strawberry farmer).

The Eton Mess Sundae is part of a special two course British Harvest Time menu pairing roasted ribeye of Aberdeen Angus Beef with a pan fried Cacklebean egg & hand cut chips also supplied by West Green Foods. Together with a drink for just £20 per person, the menu supports the best of British food with only fresh and seasonal ingredients. Learn more and book a table here.

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(Image: Eaton Mess and the Harvest Time Menu at Gentlemen Baristas).

Gentlemen Barista’s supplier West Green Foods have been operating at New Covent Garden Market since 2011. They have long-standing relationships with some of the most reputable farmers and food growers in Britain to ensure they deliver seasonal products of the highest quality.

One of these reputable farmers is Charles Kidson of Lower Reule Farm. Charles grows the stunning Reule’s Number 1 Strawberries.

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(Image: Charles Kidson at Lower Reule Farm amongst his strawberries).

Charles travelled from Stafford to join with Amin Rachidi, Director at West Green Foods, to deliver strawberries and seasonal British produce to Chef Mark Greenaway at Gentlemen Baristas.

Here are beautiful images of the Reule’s Number 1 Strawberries making the journey from the fields, to New Covent Garden Market, to Gentlemen Baristas in Covent Garden.

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(People in images: Charles Kidson, Reule’s Number 1 Strawberries; Amin Rachidi, Director West Green Foods; Evans Kyeibaffour, Manager and Buyer West Green Foods; Chef Mark Greenaway at Gentlemen Baristas).

The relationships between Britain’s farmers, markets and hospitality establishments are a timeless part of the commerce and social fabric of our countryside and cities.

In buying British, we can ensure our rural environments and city streets remain beautiful and vibrant, one strawberry at a time.

West Green Foods is an independent company, delivering fresh fruit and vegetables to leading restaurants, hotels and schools for many years; now delivering to London's homes. Contact Amin and his team here to order or learn more.

Author: Meg Morrison

Photography: Tom Moggach and Capital and Counties. Seek permission to use/regram.

If you have any questions, email or call 02077202211 and ask for Meg or Cassie. We are here to help.


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Come and see our window in the Nine Elms Advent Calendar

​We are delighted to be hosting A FOREST FOR PEACE IN THE CITY as Window 7 of the @nineelmsartstministry Nine Elms Advent Calendar. You can see it at Merchant’s Way, New Covent Garden Market - on the new walkway between Embassy Gardens and the Nine Elms Tube Station (through Arch 42).

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