Fruit and Veg

Day 12: British Food Fortnight - Collaboration with Covent Garden!

Written by NCGM
September 30, 2020

New Covent Garden and Covent Garden, Westminster collaborate to present the ultimate superfood salad!

(Image: Avobar’s Superfood Salad in the making).

To celebrate British Food Fortnight, New Covent Garden Market and Covent Garden, Westminster have joined together for the first time since the capital’s iconic fruit and vegetable market at Covent Garden moved to its new location in Nine Elms Battersea, becoming New Covent Garden Market.

With over 800 years of heritage positioned in Covent Garden and now in its new location for over 40 years, we remain London’s largest, premium fruit, vegetable and flower Market.

Working with Henrietta Street’s Avobar, Covent Garden and New Covent Garden Market present the ultimate Superfood Salad, bursting with nutrient-dense British grown vegetables, supplied by Nature’s Choice.


(Image: Avobar’s Superfood Truck, fuelled by Nature's Choice).

Liana Kazaryan, Avobar founder and Tushar Sakpal, Chef & Operations Director are passionate about seasonal British produce.

To celebrate the fortnight, they are serving the Superfood Salad and other delicious menu items from the Avobar Superfood Truck until 1st October.

The truck is located on the North Piazza in Covent Garden, London’s top shopping, food and cultural destination. Go and fuel yourself to health at the truck or visit their Henrietta Street restaurant.

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(Image: Avobar, Covent Garden).

In the spirit of Harvest time, Nature's Choice, together with their growers, are supporting Avobar and their promotion of fresh produce over British Food Fortnight; authentically, heartwarmingly farm-to-fork.

Vernon Natures Choice

(Image: Vernon Mascarenhas, Commercial Director, Nature’s Choice).

Nature’s Choice are a family-run fresh produce and speciality foods distributor, supplying London’s hospitality industry and national home delivery services. Contact them to order.

They are committed to sourcing the finest produce, grown using sustainable methods.

They pride themselves on working closely with growers and farmers, helping them devise growing plans and environmentally friendly operations.

One of their skilled farmers is Dan Byrd, Tythe Barn Farm, Evesham.

Dan and his team grow many of the ingredients in Avobar's Superfood Salad - kale, spinach, carrots and beetroot.

Dan Byrd

(Image: Dan Byrd, Tythe Barn Farm, in his fields).

The relationships between farmers, markets and hospitality establishments are a timeless part of the commercial and social fabric of our countryside and cities.

In buying British, we can ensure our rural environments and city streets remain beautiful and vibrant, one superfood salad at a time.

Ncgm Tom Moggach 771

Author: Meg Morrison

Photography: Seek permission to use from Avobar, or Tom Moggach for Vernon Mascarenhas image.

If you have any questions, email or call 02077202211 and ask for Meg or Cassie. We are here to help.


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Come and see our window in the Nine Elms Advent Calendar

​We are delighted to be hosting A FOREST FOR PEACE IN THE CITY as Window 7 of the @nineelmsartstministry Nine Elms Advent Calendar. You can see it at Merchant’s Way, New Covent Garden Market - on the new walkway between Embassy Gardens and the Nine Elms Tube Station (through Arch 42).

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