Fruit and Veg

Day 11: British Food Fortnight – Q&A with Paul Murphy, Yes Chef.

Written by NCGM
September 29, 2020

Find out why British berries are the jewels of the countryside.

To celebrate British Food Fortnight, we spoke to Paul Murphy, Director of Yes Chef.

Yes Chef is a family-run greengrocer, delivering premium fruit, vegetables and specialist kitchen cupboard produce to London’s hospitality industry and homes. Contact them directly to order.

Stemming from four generations of greengrocers, father and son Danny and Paul Murphy and Director Martin Wheeler, along with their team, fill London’s best kitchen and retail fridges.

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(Image: Martin Wheeler, Danny and Paul Murphy in New Covent Garden Market).

Why should the food service industry and the public buy British?

“Our countryside is incredible. We have rich fertile fields and skilled, knowledgable farmers that produce the best fruit and vegetables the world. Yes Chef care deeply about the rural economy and farming community. We want our countryside to stay prosperous and healthy. A place we all love to visit!”

What types of British produce is popular over harvest time? What's incredible right now?

“It is a gorgeous change over in the seasons at the moment. We have all the beautiful squash coming though and brassicas. We have incredible rainbow carrots from Paget’s Produce Farm.”

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(Image: Brassicas – Savoy cabbage).

Do you have an interesting fact about a particular product that is now in season?

“Late season and new arrival brassicas are delicious right now.

For those who haven’t heard that term, brassicas are plants from the mustard family such as, broccoli, sprouts, cabbages, kohlrabi, tender greens and a variety of mustard greens.”

Tell us a great fact about your business.

“I get to work with my dad and my long-term associate Martin Wheeler every day. We have an incredible, highly skilled team and you can’t beat it. We are a family business."

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(Image: Danny and Paul standing by a delivery van that has a vinyl picture of them both in 1973, a father lovingly showing his young son the ropes).

What types of British produce do you use in your home delivery boxes?

“We offer British and international fresh fruit, vegetables and salad boxes along with a variety of delicious kitchen cupboard staples.

Our produce comes straight from the fields to customer’s tables. We offer efficient, quality delivery to London’s homes. Try us out!"

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(Image: Yes Chef’s home delivery boxes on their way to London’s homes).

Have you seen an increase in the sales of British produce?

“The British public care more about where their food comes from and also their health. Over the last five years this has been noticeable.”

In regard to British produce, can you give an example of how your company is sustainable?

“We are very efficient with our logistics. As the majority of our fresh produce comes from the UK, we buy leanly for demand and work closely with our accredited, quality-led farmers, so they produce minimal waste; we naturally help the environment.

We also supply incredible chefs, who are passionate about seasonality, British farmers and the skill that goes into growing fruit and vegetables.”

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(Image: British produce in transit. Fly that flag!)

Can you give us information about a seasonal fruit or vegetable grower?

“Yes, we would like to recognise Julian Mead and his family from Fiveways Fruit Farm. They are completely dedicated to what they do and brilliant people.

Fiveways Fruit Farm is a family owned soft fruit farm established in the 1930’s situated in Stanway Essex. They grow strawberries, raspberries, blueberries, cherries, apples, pears, plums plus asparagus.

Owner Of Five Ways Fruit Farm

(Image: Fiveways Fruit Farm - Julian Mead in his fields).

The berries and cherries are unbelievable. We have been supplied by them for six years and counting.

Their fields and farm are dedicated to growing these delicate and much-loved treats. They should rightly be celebrated.

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(Image: Martin Wheeler and Paul Murphy in amongst Fiveways Fruit Farm blueberries).

Fiveways Fruit Farm cherries are prized by chefs and utterly delicious.

Danny’s good friend Chef Pierre Koffmann always gets the first box of cherries picked! Lucky Pierre!

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(Image: Two legends, Danny Murphy delivering British cherries to Chef Pierre Koffmann).

Fine food companies reserve them!

H. Forman & Son, the world’s finest smoked salmon reserve 100s of kilos of cherries each season for them to preserve for Christmas.

We also export the berries and cherries each season to the Far East, where they absolutely love them.”

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(Image: Fiveways Fruit Farm cherries).

Author: Meg Morrison

Photography: Seek permission to use from:

Yes Chef and for Yes Chef Team and Savoy cabbage, Tom Moggach.

If you have any questions, email or call 02077202211 and ask for Meg or Cassie. We are here to help.

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