Fruit and Veg

12 Days of New Covent Garden Market – Day 3, Balance Box

Written by NCGM
December 03, 2020

Profiling Balance Box - Day 3 of our Instagram campaign, '12 Days of New Covent Garden Market Giveway.'

Each day, from 1st - 12th December, we’ll be giving you the chance to win a home delivery box from twelve of the thirty-two companies offering home delivery at the market.

Make sure you check out our Instagram each day at @marketfood for the chance to win!

On the 3rd day of our New Covent Garden Market Giveaway, the prize is meal plan box from Balance Box.

Balance Box delivers healthy, rejuvenating meals, straight to your door.

Cgm Boxes 968 Balance Box Logo

Balance Box offer meal plan boxes, designed by expert nutritionists and chefs. The boxes includes breakfast, lunch, dinner and two snacks per day; delivered twice a week to ensure freshness.

The delicious food is designed to make you feel healthier, achieve weight loss and save you time; perfect for people who care about sustaining their health and wellness in a busy world.

Browse their website to order, or call them direct 020 7720 8583

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(Balance Box founder, Jennifer Irvine, in Buyer's Walk, New Covent Garden Market).

We spoke to Eliza Welsford, Head of Marketing and Growth, about Balance Box:

Who are your main customers?

We have Balance Box clients, right across the UK as we deliver nationwide, with a 70:30 ratio of women to men.

The food is delicious and really accessible. We supply students, retired people, hard-working professionals; people of all ages and seasons of life that want to maintain a healthy lifestyle.

Tell us about your ingredients. Are there any festive products or produce that you would like to highlight?

We are so lucky as our kitchens are based in New Covent Garden Market. We can source the very best, freshest fruit and vegetables every day! We strive to ensure all our produce is ethically sourced.

As we offer healthy meal plans, we usually get very busy directly after the wonderful indulgences of Christmas. In January, we will be launching or rebalance Balance Box ranges, so we very excited to unveil those ranges.

Balance Box Main Image

Do you have a nice, uplifting story about your home delivery business and the people behind it?

I am a trained chef and vegetarian, so I love to eat this way. Eating well is a way of life; you really can feel the difference.

It is incredible the feedback we get from our customers in regard to how eating well makes customers feel. It is not just about eating to lose weight, it is eating from a wellness perspective - mental health and feeling good about themselves; that is a big part of what we do!

Do you have a testimonial from your customers (or chefs) about the home delivery boxes?

Balance Box made it so easy for me … No shopping or chopping or cooking = no excuses. The variety was amazing and it really opened my eyes to what alternatives there are out there in terms of ingredients but also the great recipes your chef created that showed me how FREE FROM is exciting, nutritious and tasty. You have changed my whole outlook on diet and without doubt I had more energy, less stiffness and slept more soundly thanks to my FF Balance Box. THANK YOU!! X’. - Judy Murray, OBE

Balance Box has revolutionised how I eat - and this healthier approach is bleeding over into how I treat my body every day and how I cook my non-Balance Box meals. It's made a huge difference in my life, including the convenience of it all.


Anything else you would like to share?

Yes. Please look out for our Rebalance, Balance Boxes in January and let’s get rebalanced together!

Balance Box 2Nd Image

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