SEEDS

Business support service for New Covent Garden Market tenants

SEEDS is working to help New Covent Garden Market businesses grow and prosper. The service aims to help generate business for tenants through attracting new customers or suppliers, promoting the market or working with tenant companies to help find solutions to problems and win new business.

Who we are

SEEDS is run by Hannah Stafford and Zeenat Anjari and managed by the SEEDS Project Director Krys Zasada.

Hannah Williams Zeenat Anjari
Hannah Stafford Zeenat Anjari Krys Zasada

Email: Hannah.Stafford@cgma.co.uk and Zeenat.Anjari@cgma.co.uk.
Tel: 020 7622 6746
Address: We are based in The Orangery on the East Bridge in the Fruit and Vegetable Market
Twitter: @LocaltoLondon, @MarketFood and @MarketFlowers.

Background to SEEDS

In 2011, SEEDS carried out a survey with over 70% of businesses based in New Covent Garden Market (Fruit and Vegetable Wholesale, Wholesale Distribution, Flower Wholesale and Other Food Businesses).

Six key areas of business support came up:

  1. More presence on the internet
  2. Promotion to new customers
  3. Better communication with current customers
  4. Better IT systems
  5. Better staff training
  6. Support with tendering for new business

SEEDS offers a variety of services to help meet these needs as well as wider business support.