Love is in the air... [PHOTOS]

Hundreds of florists were treated to a Summer Wedding Flowers event at New Covent Garden Flower Market last week with a winning combination of wedding flower displays, workshops and talks. The show was an innovative collaboration between the Flower Market, Weddings and Wedding Flowers Magazine and the National Wedding Show, designed to showcase the value of a professional wedding florist.

Over twenty of London’s top wedding florists staged creative wedding designs on traders’ stands throughout the Flower Market. Each and every design was distinctive and highly individual - from Wild About’s spectacular orchid candelabra and Floral Symphonies’s decorated birdcage complete with white doves to Melissa Riva’s sumptuous peach table design and Zita Elze’s blissfully elegant beach wedding.

Cakes and flowers emerged as a delicious trend at the show. Fancy Nancy showed their wonderful range of wedding cakes, Zoe Clark exhibited sophisticated cake designs decorated by Zita Elze, whilst tasty cupcakes were offered to guests by florists Sophie Hanna, Rebel Rebel and The Urban Flower Firm.

Bloomsbury Flowers, Jamie Aston, La Maison des Roses, Hayford & Rhodes and Wild About sparkled in conversation on the Flower Market Stage with Wedding Flowers’ Victoria Sullivan. Targeted at the budding bride, these talks focused on roses for weddings, how to stretch your wedding Budget, the perfect wedding bouquet, table decoration and wedding flower trends. Throughout, the underlying advice was that engaging a professional florist is money well spent, which is a theme that is emphasised by Flower Market Florists at the National Wedding Show, where they address 18 000 brides-to-be from the Inspirations Stage.

A welcome new element for this year’s event was the introduction of an exclusive programme for professional florists, held in the meeting rooms upstairs. F&WB’s Caroline Marshall-Foster gave an inspiring talk on how florists can best market themselves to win wedding business, whilst upon the launch of Fusion Flowers Weddings magazine, Alison Bradley preached the message that design really does matter in professional wedding floristry. Also upstairs, Claire Cowling and Tina Parkes held inspirational workshops for florists, focusing on creative design techniques and forms for wedding floristry. Indeed, these paying workshops were so well received that they are set to be a central feature of future Flower Market events.

Were you at the Summer Wedding Inspiration? Let us know what you thought below.