British Flowers Week
British Flowers Week, the ground-breaking annual campagin to promote British flowers and foliage, will run from Monday 19 June to Sunday 25 June 2017.
British Flowers Week is the annual nationwide celebration of British cut flower growers and the skilled independent florists they supply. The campaign unites the British cut flower industry behind the call for consumers to buy - and value - locally-grown, seasonal British flowers and foliages. It also brings retail and event florists, flower schools, growers and wholesalers together to showcase the best of British flowers, foliages and floristry.
British cut flowers are back in fashion, fuelled by the rise of artisan flower growers, such as the Flowers from the Farm network, and the trend for vintage, seasonality, fragrance and more naturalistic design. Nonetheless, British-grown flowers are still thought to represent less than 15% of the £2bn worth of flowers sold in the UK every year.
"British Flowers Week has become an exciting showcase for all that is truly brilliant about British flower growers and the independent British florist," says Helen Evans, Director of Communications at New Covent Garden Flower Market, the driving force behind the British Flowers Week campaign. "In the hands of professionals, British flowers and foliages are revealed at their inspirational best."
In June 2016, British Flowers Week workshops, talks and floral demonstrations took place in flower shops, on flower farms and in event venues up and down the country. There were British cut flowers in Downing Street, in stately homes and RHS gardens, whilst on Social Media the hashtag #BritishFlowersWeek lit up, reaching around 9 million people on Twitter and 3 million on Instagram. 2017 will be bigger and better!
We will keep you informed of the events, images and designs of British Flowers Week, including a series of specially commissioned floral designs by five top florists at London's New Covent Garden Flower Market.