Tom Moggach's blog

Fruit & Vegetable Market Report [APR]

‘A’ is for April and asparagus – the main arrival this month. Other stars include tomatoes, wild garlic, rhubarb and Jersey Royals.

Product Profile: Health Trends for 2017

In a recent poll of market traders, healthy eating was voted as the number one trend boosting their sales. If you travel across London, it’s not hard to see why. High-end juice bars.

Fruit & Veg Market Report [MAR]

At this time of year, France is laughing – the warmer climate means growers edge ahead with early spring crops such as wild garlic and asparagus.

Customer Profile: Pomona

“Now the buzz word is local,” says Martin Gallagher at Pomona. “People want our stuff to be English if at all possible.”

Fruit & Vegetable Market Report [FEB]

There’s a positive side to the recent fruit and veg crisis – a renewed appreciation of British produce.

Product Profile: Blood Oranges

Courgette crisis. Supermarkets with empty shelves. The news was stuffed with the dire impacts of freezing weather in Southern Europe.

Fruit & Vegetable Market Report [JAN]

What food trends might we expect in 2017? Weirder predictions include blue-algae coffee and flours made from pulverised insects.

Product Profile: Chicory

“If there is demand we will follow it,” says Simon Scott of DGM Growers, a large UK company with a reputation for innovation.

Fruit & Vegetable Market Report [DEC]

This month, of course, is extra festive. After my trip to the Market, I dragged home a vast bunch of holly and a 6ft Christmas tree.

Grower Profile: Molyneux Kale Company

A picture of Gwyneth Paltrow enjoys pride of place on Chris Molyneux's desk.