Passionate About Food's blog

Customer Profile: Pod

As London wakes each morning, the teams at Pod - a fast food chain with 22 branches - have already ripped through their daily delivery of fruit and veg.

Product Profile: Asparagus

Rewind a decade and the Chinn family was quietly growing spuds in the Wye Valley, a crop they had farmed for four generations.

Customer Profile: Rabbit

Farmer, chef and restaurateur - three brothers with the perfect mix of skills to succeed in the restaurant business. 

Product Profile: Forced Rhubarb

At this time of year, the shocking pink stems of forced rhubarb are by far the most dazzling crop on the Market.

What's on the menu this Christmas at New Covent Garden Market?

There's a festive feel on the Market this week, as traders gear up for the big blowout – the Christmas meal. Here, some familiar faces share their greedy plans:

Customer Profile: L’Anima

"The guys need to be on time and have knowledge of the seasonalities and how to deal with chefs - which is tough, believe me," says Francesco Mazzei, with a glint in his eye.

Customer Profile: Parkway Greens

Parkway Greens, a new grocers in Camden Town, is a business built on the ashes of the economic meltdown.

Customer Profile: Brunswick House

"Last time I did something like this I was balancing a deer and the chef was trying to mount it," chuckles Charles Woodward, as I posed him for a photo.

Customer Profile: Partridges

"We're taking the power back," says Ruth Holbrook, store controller at Partridges, describing her recent switch to buying direct from the Market.

Grower Profile: Nutbourne Nursery

"It was a million to one chance that I would become a commercial tomato grower," says Gary Griffiths, guiding me around his plant-stuffed glasshouses.