Passionate About Food's blog

Customer Profile: Steve Moore

"I'm getting two lives in one," says grocer Steve Moore, describing his plans to move to Chile in 18 month's time after 40 years at the Market.

Grower Profile: Growing Underground

The entrance, just a short stroll from Clapham North tube station, barely merits a second glance.

Customer Profile: Eden Caterers

"We're feeding about 5,000 people a week. About 3,000 canapés are going out today," explains Jeremy Redgewell from Eden Caterers, as he loads up their van.

Grower Profile: Laurence J Betts

In this health-conscious era, the nation's appetite for salad is insatiable.

Customer Profile: Pod

As London wakes each morning, the teams at Pod - a fast food chain with 22 branches - have already ripped through their daily delivery of fruit and veg.

Product Profile: Asparagus

Rewind a decade and the Chinn family was quietly growing spuds in the Wye Valley, a crop they had farmed for four generations.

Customer Profile: Rabbit

Farmer, chef and restaurateur - three brothers with the perfect mix of skills to succeed in the restaurant business. 

Product Profile: Forced Rhubarb

At this time of year, the shocking pink stems of forced rhubarb are by far the most dazzling crop on the Market.

What's on the menu this Christmas at New Covent Garden Market?

There's a festive feel on the Market this week, as traders gear up for the big blowout – the Christmas meal. Here, some familiar faces share their greedy plans:

Customer Profile: L’Anima

"The guys need to be on time and have knowledge of the seasonalities and how to deal with chefs - which is tough, believe me," says Francesco Mazzei, with a glint in his eye.