In terms of location – and house prices - it's hard to beat the neighbourhood around 359 Fulham Road.
As the crow flies, less than two hundred miles separate New Covent Garden Market and possibly the most intriguing grower in Europe.
Leila McAllister has a fixed routine. "I’ve been coming to the market every week for ten years," she says, jumping out of her navy blue van.
An unusual variety of fruit and veg has enjoyed a boost in popularity during 2012's catastrophic growing season – ugly fruit and veg!
As you settle down tonight to watch the next series of The Apprentice, you may just recognise some of the faces on your TV.
Watercress is very much at its best at the start and end of its season, in spring and autumn.
Helen Evans, Head of Communications CGMA, writes for Redfox News about the place for wholesale markets in the 21st century.
Perhaps the funniest fruit and veg sketch ever made...
Ronnie Corbert and Harry Enfield bring fresh produce into the 21st century.