The traders here call him 'The Captain'. He's famous for travelling to Market in a golden Rolls Royce.
Used in enormous quantities on every menu in some form or another, alliums are undoubtedly a best seller at New Covent Garden Market.
From wholesaling bacon and eggs to driving minicabs and tailoring for Debenhams, it's been an unusual career path into fruit and veg for Aziz Ahsak, 39.
It's the sheer scale of the operation that knocks your socks off.
For most of us, the Christmas break is all about food – and lots of it. So we asked some Market regulars what they will be eating when they finally put their feet up:
Grocer Darren Cox, 44, has decided to learn the saxophone. When I call his mobile on a Monday morning, he's just back from his weekly lesson.
It's a treat to meet someone just starting out in fruit and veg. After all, many on this Market grew up in the trade.
The revival of the English apple industry is a remarkable story, closely intertwined with the intriguing life of Melvyn Newman.